Hypnotherapy is all about changing patterns. People often eat in order to feel better about their life and the food comforts them. Already a pattern has been established, one that is increasingly hard to break the longer it continues. Even when you understand that your behaviour is self-destructive and doesn’t match your intentions or desires in life, the pattern can already be ingrained. It is your subconscious mind that needs to be changed, as it is the subconscious that makes the big decisions when it comes to establishing patterns.